Make sure to download the newest episode of the pmaCAST: Best Songs of the Decade, featuring our favorite songs of the last 10 years!
Pepsi may have nabbed Bob Dylan and will.i.am for their Super Bowl-endorsed advertising campaign, but Coke (my choice Cola) has, once again, out-done them. Although Pepsi’s commercial with Britney Spears, Beyonce, and Pink singing Queen’s “We Will Rock You” in gladiator outfits was pretty fantastic. My favorite ad ever.
Good times. I also love YouTube’s related videos feature: it linked me to this hilarious MADtv classic. But I digress..
Coke commissioned Butch Walker, Cee-Lo Green, and Polow Da Don to produce and remix a track for their new advertising campaign, “Open Happiness.” This producing mega-team invited Janelle Monae, Fall Out Boy’s Patrick Stump, Panic at the Disco’s Brendon Urie, and Gym Class Heroes’ Travis McCoy to do their thing on this track. Cee-Lo, of course, gives some Gnarls Barkley on the track.
“Open Happiness” disguises itself as an uplifting, inspiring charity single. It has all of the let’s-get-together-and-change-the-world lyrics that most charity singles do: “it’s a brand new day has begun…do you feel it to?” “Lift me up… so I can be someone new” I can go on and on. But I guess the genius behind all of this is that is isn’t a charity single, but devilishly clever marketing. They sneak in the “open up a little happiness today,” aka some Coke, in the assemblage of the Kum Ba Yah.
[rating:62/100]
dooownload it!
http://www.sendspace.com/file/7ku6ht
OMG, i forgot about that ad!
Hey B, thanks.
Why post a DL-link when Luis is nice and are hiding a direct DL-one in his post already?
Because not everyone is as sneaky as YOU Keso!
that is so cool!
but patrick stump only groans somewhere in a chorus
and janelle only sings bridge so its not track by her & cee lo
Haha, I had to fit in all of these people in the tags somewhere. In reality it should have been
Various Artists – Open Happiness (ft. Cee-Lo, Patrick Stump, Travis McCoy, Brendon Urie & Janelle Monae)
But that’s too long.
Ah, couldn’t listen to the song until now but I’ve looked for this song a long time. Great song, thanks for the (hidden) link Luis!
I love this song, very nice. Btw where’s the (hidden) link?
@KC: too slow dude! Just use the sendspace-link in the first post
This song gets a “meh.” It’s aight. Would be better without Travis.
is that enrique iglesias as the emperor in the gladiator commercial?
Yah! You can get the song here – http://rewrit.es/yud
Here’s the original tv spot as well – http://open.believ.es/happiness
BIG Ups on the DL!