To promote his new album Hèloïse, Brooklyn songwriter Noah Wall is doing possibly the coolest thing ever. Tomorrow, October 6th he’ll hide thirty-eight copies of the record on vinyl and cassette in strategic locations all over Manhattan such that when the locations are connected on a map they’ll spell the album’s name.
But Wall doesn’t really need marketing gimmicks, awesome as they may be – “Public Dancer,” the first single from Hèloïse, is a really fun piece of electro-pop in the vein of Panda Bear or Lotus Plaza that will definitely pique your interest. Best of all, you can download it even if you can’t make it to New York to pick up a hidden cassette tape.
Noah Wall – “Public Dancer” (mp3)