Billboard has announced the official launch of Mass Appeal Records, a joint venture between Nas and Decon Records co-founder Peter Bittenbender. And while the rapper is currently signed to Def Jam, Nas has hinted that once his contract ends at the end of this year, he'll be going indie.
This means several things. Firstly, the long-awaited Lost Tapes 2 will finally see the light of day, to be distributed via this new label. Secondly, Mass Appeal's first release will drop this summer via a “compilation of brand friends”, which will see Pusha T, Future, Mac Miller, the ASAP Mob, and Nas himself covering Gang Starr’s 1994 single “Mass Appeal”. Lastly, Mass Appeal will issue a posthumous Pimp C record which will feature production from Mike Will Made It and DJ Mustard.
At the helm of the new label, Nas has also signed a few up-and-comers to the game, including 17-year-old Bishop Nehru and Fresno rapper Fashawn.
“I’m excited to be a part of creating and supporting future careers and legacy artists, promoting love and finding new genius to help the world,” Nas said via an email to Billboard. “I’m going to be as involved as I need to be, but I also want to be respectful of the art and give artists the space they need to grow and become themselves.”
Revisit "Nas is Like" from I Am... below and get pumped: