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Sky Ferreira is another young musician going the emotionalist goth-pop way of recent breakout stars like Charli XCX, Grimes, and Austra. Her new single “Everything is Embarrassing,” the first taken from her new EP Ghost, is an otherworldly but still thoroughly modern take on a fairly classic pop trope – being jilted by a would-be lover. Ferreira is a more-than-capable pop singer, and that thudding, space-y beat (courtesy Ariel Rechtshaid and Blood Orange’s Dev Hynes) sits right where club meets Purity Ring, but we can’t shake a feeling like we’ve heard this song before, in a better iteration, by someone else. Check it out – download the mp3 – Ghost is out October 2.
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