Watch Kanye and Rick Rubin's Bizarre Award Acceptance Video

Kanye West and Rick Rubin accept an award on behalf of the Roland 808 drum machine - with an absurd video.
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Kanye West and Rick Rubin accept an award on behalf of the Roland 808 drum machine - with an absurd video.
kanye thank you

This really happened: as, apparently, pioneers of the technology, Kanye West and superproducer Rick Rubin accepted a Disruptive Innovation Award from the Tribeca Film Festival on behalf of the Roland 808 drum machine, a long-discontinued tool commonly used by hip-hop producers. The guys couldn't make it to the awards ceremony, so they enlisted director Mark Romanek to make a collaged, insane acceptance video, which includes older interviews with West and Rubin, footage from Pink Floyd'sThe Wall, and Laurel and Hardy getting down to "I'm In It." Check it out.