It’s time to talk about a growing trend in pop music that is often confusing, sometimes disturbing, and often remarkably effective. No, I’m not talking about Autotune (although that time will come) – I’m talking about musical artists adopting multiple personalities.
To be clear, I’m not talking Puff Daddy/Puffy/P.Diddy/Diddy multiple personalities. Not Prince, The Artist Formerly Known As Prince, or The Artist Formerly Known As The Artist Formerly Known As Prince, either. I’m talking Eminem/Slim Shady multiple personalities. T.I./T.I.P. multiple personalities. Cookie Monster/Veggie Monster multiple personalities. More and more, in contemporary music, artists already performing under nom-de-records are choosing new names for new music. Why? And why does something that seems so wrong feel so right? Continue reading →
 No, this isn’t Beyonce covering the Eurythmics’ “Sweet Dreams,” but seriously, how cool would that be? No, “Sweet Dreams,” formerly known as “Beautiful Nightmare,” is another leaked track off Beyonce’s November album I am… Sasha Fierce. 
“Broken-Hearted Girl” is a freshly leaked track off Beyonce’s quite wonderful new album I Am…Sasha Fierce. The album is split between classic Beyonce breakbeat dancefloor anthems and sweet ballads. “Broken-Hearted Girl” falls under the latter.
