It’s time to talk about a growing trend in pop music that is often confusing, sometimes disturbing, and often remarkably effective. No, I’m not talking about Autotune (although that time will come) – I’m talking about musical artists adopting multiple personalities.
To be clear, I’m not talking Puff Daddy/Puffy/P.Diddy/Diddy multiple personalities. Not Prince, The Artist Formerly Known As Prince, or The Artist Formerly Known As The Artist Formerly Known As Prince, either. I’m talking Eminem/Slim Shady multiple personalities. T.I./T.I.P. multiple personalities. Cookie Monster/Veggie Monster multiple personalities. More and more, in contemporary music, artists already performing under nom-de-records are choosing new names for new music. Why? And why does something that seems so wrong feel so right? Continue reading →
 Here’s a brand new Dr. Dre-produced Eminem track off a 
If you can hear it under the migraine-level avalanche of sirens and gunshots, DJ Whoo Kid shouting out his “Jew-Unit,” and the tinny radio-rip quality, Eskay has a two-minute preview of the new Eminem at Nah Right. (And considering Whoo Kid spins the track back around 40 seconds in, this makes it a minute-and-a-half preview.)
