New: POP ETC (aka The Morning Benders) - "Live It Up"

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POP ETC

POP ETC, the artists formerly known as the morning benders, are releasing their self-titled debut? A follow-up to Big Echo? Whatever you want to call it, it's out June 12th and "Live It Up" is the first single.

If you heard POP ETC's mixtape, you already know that the band has adopted a psuedo electro-rnb sound that is somewhat reminiscent of Vampire Weekend and Ra Ra Riot offshoot Discovery. The song comes with a video directed by the band, featuring soft focus closeups of photogenic frontman Chris Chu. Listen below; POP ETC, the album, is out June 12 on Rough Trade.