Video: Big K.R.I.T., "Pay Attention" (Feat. Rico Love)

Hear a new single from Cadillactica
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Hear a new single from Cadillactica
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Prolific Mississippi rapper/producer Big K.R.I.T. is gearing up to release his sophomore LP, the aptly titled Cadillactica, which is out November 11th via Cinematic/Def Jam, following the release of his last mixtape, See Me On Top, Vol. 4. Thus far, K.R.I.T. has released the album's title track, and has just shared the music video for a sexy new single called "Pay Attention," where he deviates, both musically and lyrically, from his usual motifs. I mean, I don't think he even mentions candy paint once here. Watch the sultry video, where he dresses in both all-black and all-white outfits, below: