The Weeknd Buries Himself Alive in "Tell Your Friends" Video

The track was produced by Kanye West
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The track was produced by Kanye West

In his review, Peter Tabakis called The Weeknd’s unnerving new album, Beauty Behind the Madness, “a gorgeous suicide note”. Today, almost as if on cue, Abel Tesfaye shares a video for LP highlight “Tell Your Friends”, which finds the singer burying himself alive. Watch above.

Produced by Kanye West, “Tell Your Friends” is the newest single from the LP, following the Billboard Hot 100 top 5 smashes, “Earned It”, “The Hills”, and “Can’t Feel My Face”.  BBTM is out Friday.