Beyoncé seems to have discovered the fun and/or lucrativity of exclusively releasing songs through commercials – following her stint with Pepsi, here’s an ad she made with H&M for a summer collection she designed with them. It includes a brand new song, “Standing on the Sun,” written by Greg Kurstin and Sia, and was directed by Jonas Akerlund, whose name you probably recognize from his Lady Gaga directorial credits.
“Standing on the Sun” is bright and sunny, and the advertisement posing as a music video was shot in Nassau. It features lots of shots of Mrs. Carter in a tie-dye bikini flinging either water or sand as she crawls around the beach. It’s great stuff. Watch below then go buy some H&M shit and be as sexy and confident as Beyoncé.