You should be honored by his lateness. It may not be a new track, but this G.O.O.D Friday, Kanye West has brought us a video for Bon Iver-sampling My Beautiful Dark Twisted Fantasy highlight “Lost In The World.” The clip was directed by Ruth Hogben, who worked on Lady Gaga’s huge and ambitious “Marry The Night” music video. The video, shot in black and white, is a slick combination of cloud watching, modern dance and The Dark Knight Rises teaser; so you know, somehow totally Kanye. Watch it below:
Video: Kanye West – “Lost In The World” f/ Bon Iver
Raekwon, Killer Mike, Pusha T, Danny Brown, YG, Action Bronson, Young Thug, and more show up.
He also makes a quick cameo as a detective.
“Bubs” is a collaboration with PC Music’s A.G. Cook.
Another new track to follow up last week’s “A Kick To The Face.”