Kid Cudi’s long expressed interest in scoring films, so it’s no surprise that his new self-directed clip for “Just What I Am” is pretty cinematic, in a decidedly acid-trippy way. Cudi and his longtime friend and collaborator King Chip party and cruise around in a convertible through a whole bunch of Instagram filters ranging from sepia-toned to outer space. Check it out.
New: Kid Cudi – “Just What I Am” Video
In which Beyoncé dances around and wears a “Kale” sweatshirt.
From the band’s forthcoming new mixtape, #000000 & #FFFFFF
Performed, alongside new songs, at a show in Los Angeles