Purity Ring’s grotesque video for “Lofticries” is made up of surreal moments and is rife with vivid, memorable images. Big props to the fantastic art direction team lead by AG Rojas.
Purity Ring – “Lofticries” Video
In which Beyoncé dances around and wears a “Kale” sweatshirt.
From the band’s forthcoming new mixtape, #000000 & #FFFFFF
Performed, alongside new songs, at a show in Los Angeles