New POP ETC: “Keep It For Your Own”

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As you already know, the morning benders have traded in their name for POP ETC, and a long with it their soaring, beach-front vibe for this slight, rather straightforward approach to indie pop. (Not to mention the kinda condescending insinuation, per the image above, that they are now the melting pot of just about every major genre out there.) New track “Keep It For You Own” introduces some new elements into the mix––sweeping keys, a rather sly bassline––though unfortunately it seems they’ve only shared half of the song. We’ll be able to hear the full song on June 12th when POP ETC is released.

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