Jay Z Launches Streaming Music Service TIDAL, Watch Epic Commercial

Featuring music heavyweights like Daft Punk, Kanye West, Beyoncé, Jack White, Rihanna, Madonna, Arcade Fire and more.

Jay Z is dead set on cashing in on every aspect of the music industry, and he's succeeding. He's getting a cut from recording, distributing, managing, publishing, and merchandising with Roc Nation; he's started his own successful, two-city music festival, Made In America; and now he's launching his own music streaming service TIDAL, and it looks like every heavy-hitter in music is in his corner.

In a new commercial for the service, we see the likes of Daft Punk, Jack White, Kanye West, Beyoncé, Rihanna, Coldplay, Nicki Minaj, Madonna, and Arcade Fire, gathering around for TIDAL's big reveal, which will be livestreamed by Jay Z at 5PM eastern. For now, we know that subscriptions to TIAL will cost $10/month for Spotify-grade audio streaming, and $20/month for lossless, higher quality audio.