A few weeks back Kanye West took to Twitter to announce that his album's title. He called it So Help Me God and it was elegant. Over the weekend West returned to Twitter to announce that he had changed the name to SWISH: "I might change it again but that’s the name now."
In light of recent solid-to-tremendous efforts from Drake and Kendrick Lamar, many people think Kanye West is scrambling to finish his upcoming album. I never believed it, but a mid-action LP name-change only supports that assertion.
Watch Kanye's video for "All Day":