823KEYPROJECT: A Community of Reverie


Dear Pretty Much Amazing readers: A message from The Confluence. Read on for a remix goodie-bag.


Every now and then, out of pure frustration and exhaustion comes an idea that is unique and inspiring. I’d like to introduce you to the lovely 823KEYPROJECT. It is pretty simple, after giving a friend of his who was having a tough time a skeleton key necklace he made, offering the well known catch phrase, “when one door closes, another opens,” Trevor Hubbard thought everyone could use a key. 823KEYPROJECT launched two weeks later as a way for 823 people to purchase vintage, one of a kind, skeleton key neckpieces. To date, the 823keyproject has done nothing but spread the word to friends and watch it grow. 259 keys have been sold in 8 countries in just about 5 months.

The money goes into a fund and when the last key is sold, the fund is unlocked and up to $25,000 in grant money is available for artists to apply. Applying artists can be from any medium, discipline, background. This process will be repeated 26 times or as many letters there are in the alphabet. When Trevor began the project his goal was to bring together 823 people and the work of many enterprising artists of a common pulse, a thread that links the contribution and purchases of many to the creation of one vision for a better world and community through almost any medium or vision.

This is how it breaks down. There will be 26 rounds of keys and 26 totals of $25k will eventually be rewarded. Once the first 823 “A” keys are sold a panel of judges will determine an artist who they feel showcases a unique interpretation of the world with an emphasis on authentic and community-minded work. Then 823 more “B” keys will be sold, and so on, making for a total of 21,398 unique keys (all purchased by Trevor from all over the world) that will connect keyholders to each other. The 26 coming from letters of the alphabet and the 823 coming from an old pager code from Trevor’s high school days meaning “thinking of you,” eight letters, two letters, three letters.

By purchasing a necklace and spreading the word about this great project, you would be making a small contribution to this large and inspiring idea. Lets prove that creativity is everywhere among us, and the true power of collective thought and action.

Keys can be purchased through the WWW.823KEYPROJECT.COM as well as applications to apply for grants (which are not available to download until the last key is sold).

Facebook Link: http://www.facebook.com/pages/San-Francisco-CA/823-Key-Project/95167535815

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