In a heartbreaking animated video about factory farming, Fiona Apple, a vegan, covers "Pure Imagination" from 1971's Willy Wonka & the Chocolate Factory. Watch it below:
In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.
The video was produced by Chipotle, a restaurant chain with a history of social responsibility.