POP ETC - "Keep It For Your Own" (Yours Truly Session)


Two things we're interested in: POP ETC (formerly known as the Morning Benders) and Yours Truly, who shoot some of the best music videography we know. So we’re psyched that YT caught the band performing an intimate, acoustic version of new track “Keep It For Your Own.” It’s a beautiful song, and it sounds really sublime in this stripped-down setting. We’re continually amazed by the band’s knack for nailing tough harmonies, vocal and instrumental, live, as well as by their ear for instant pop melodies. Also: music makers and lovers alike, make sure you take heed to Chris Chu’s introduction. Check it out.

POP ETC's debut album is out June 12th.